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Sue Scheff Parent Advocate

Parent Advocate Sue Scheff’s personal experiences in 2000 are what prompted her to create her organization, Parents’ Universal Resource Experts (P.U.R.E.™) in 2001. Since then she has helped over 50,000 families with at-risk pre-teens and teenagers know they are not alone when they reach that dark place many call their wit’s end.

Her beliefs and practices are based on her own firsthand experiences and feedback she has received over the years from both professionals and parents; she deals with real life people who have real feelings and need help. She understands the importance of letting parents know they are not alone when their teen is spiraling out of control. It is crucial for them to realize there are other parents throughout the world who are also silently suffering with their teens and today’s issues; they are not alone in their distress.

After experiencing her own troubles with her teen daughter, she sought help and soon realized that there were limited resources and even fewer that seemed objective. She encountered several challenges and issues in her search for a safe, effective program for her daughter, and after her experiences, she became determined to help other parents avoid the same troubles she faced. This determination resulted in the establishment of P.U.R.E.™, an advocacy organization that educates parents about the schooling and program options available to pre-teens and teenagers experiencing behavioral problems.

Since its inception in 2001, P.U.R.E. has helped parents identify and select qualified, safe residential therapeutic schools and programs to help their at-risk teens. With many satisfied families, P.U.R.E. has continued to assist parents for over a decade.

In 2008, Sue Scheff authored Wit’s End! Advice and Resources for Saving Your Out-of-Control Teen, a book chronicling her personal experiences and offering advice to broader audiences. Published by Health Communications Inc. (HCI), home of Chicken Soup for the Soul.

After reading her story you will understand her passion and why she has chosen the crusade to understand, learn, and become an advocate for all parents that are struggling with today’s teenagers as well as her desire to help people become in-tune to the fact that the Internet is not God.

Her passion for Parent Advocacy led her to learn more about teens today and their trends. As she realized her story had launched her into the public eye, she found parents were now turning to her for advice, information, and resources for locating safe residential programs for their struggling teens.

Sue Scheff has used her voice to help others throughout the world to not only learn from her own mistakes, but to gain from her knowledge.

we_are_parents_tooThis also led her down a path to learn all she could about the Internet—from fact versus fiction, to cyber-bullets, cyber bullying, and finding out that as much as the Internet is an educational tool, it can also be used as a lethal weapon.

Through her work as a Parent Advocate, Sue Scheff evolved into a cyber expert and was soon recognized as a Cyber Advocate for people of all ages. She is called upon by many media outlets for her insight into today’s Internet issues, becoming the go-to expert for cyber advice and safety.


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    For every parent that is struggling with their teenager - 18 comes very fast. A must read via Grown and Flown ...

    THIS IS ADOLESCENCE: 18 18 is a year overflowing with contradictions. Eighteen wants to be a child forever and yet he cannot wait to grow up. He loves his house and cannot wait to leave it. Eighteen is our teen living in our home and in the same momentous year, an adult residing in another state. On the eve of his 18th birthday it seems almost as if nothing has changed and then one morning in August everything is different. 18 is a year of contradictions, of being our child at home and an adult living in another state. 18 is the year I have dreaded since the day he was born. It is the year that I will begin to know him a little less, the year when more of his life happens away from our family than within it. But 18 is also the year I am most grateful for, that as his childhood ends it has been filled with joy and he has thrived wrapped in our love and that of his brothers. Eighteen cannot believe he is 18. When I tell him that he must register for the selective service and to vote, that I can no longer deal with his doctor, the health insurance company or his college housing office, he is taken aback. Eighteen wants to be an adult, but not if it means a lot of paperwork. Eighteen wants to spend every spare minute with his friends. He dreads the day when one by one they will leave for college and he tells me how much he will miss them, how much their closeness has meant to him and that he hopes they will stay that way forever. While I am indebted to these wonderful boys who have taught my son so much about friendship, I ignore the tightness in my throat and do not say that I feel the same way about him. Eighteen needs to show me he is a grown up, even at the times when I know that he is not. When he is unhappy with me he reminds me that soon he will be gone and then I will not be able to tell him what to do. Eighteen tells me this both because he wants me to acknowledge his independence and because he wants to hurt me that little bit, because in getting ready to go, some small part of him is hurting too. When Eighteen defies me, I can see that my arsenal for controlling him is severely depleted. Eighteen is brimming with confidence. His confidence comes from the physical strength and stamina of youth, from being surrounded by those who have known and loved him most or all of his life and from the fact that we may all be at our most beautiful the summer of our 18th birthdays. Eighteen loves senior year in high school and life at the top of the social food chain. He loves knowing most of the teachers and coaches in his high school and the way they have begun to treat him and the other seniors like young adults. While I delight in seeing him so at ease in his world, I also know that there is nobody less secure than a college freshman. Eighteen thinks the drinking age is 18. I am the bearer of bad news. Eighteen thinks he should not have a curfew. I bear more bad news. Eighteen’s personal hygiene is impeccable. He has never needed to be reminded to shower or brush his teeth. He rarely leaves a mess in the house and usually cleans any garbage from my car when he borrows it. Yet, Eighteen still leaves every article of dirty clothing on his bedroom floor. He has been told 4,287 that there is a laundry hamper in his room. Fearing that he has forgotten, I remind him again. He wonders why I do this, and so do I. Surely there is a point where I should give up, but how will I know when that is? In the summer before he leaves, Eighteen wants to push his father and me away and hold onto us at the same time. I am told that as the reality of their leaving begins to confront some kids, they “soil the nest,” at times giving parents some of their very worst behavior. I try to remember that this is temporary and that if I have learned anything about parenting it is that a markedly changed adolescent will be returned to me come the winter holidays. Eighteen lies on the floor petting his dog. I am in the next room, but I can hear him telling her that he will miss her. He does not remember life before this dog and is old enough to fully understand that this means that in the coming years he will experience the loss of her. He feels love and he feels fear. He has heard that kids get “the call” at school about their dogs and he does not want that call. I can tell Eighteen what to do and what not to do, until he leaves for college. But that would be foolish. We are on a trial run for adulthood, so I let him make most of the decisions and step in only when I cannot help myself. I try not to treat him like the child he no longer is, he tries not to act like the obnoxious teenager he no longer is. Most of the time we are successful, sometimes we fail. Eighteen leaves little gashes on my heart, like stinging paper cuts, as time winds down and we no longer have months or years but rather weeks and days. I miss him before he is even gone and I grieve once he has left. Eighteen drifts slowly away the summer after graduation and then one morning I load up the car and he is really gone, and I can do nothing more than help him on his way. www.facebook.com/grownandflown/

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    • Summer Slump: Teens and Social Media July 18, 2017
      Summer can be a great time for teens to decompress from school and their hectic schedule of running from events and squeezing in your homework and studying for exams. They will also have more time for social media, which isn’t all bad.  Especially if they are in high school and going to be applying to […]
    • Two-Thirds of Americans Witness Online Harassment and Abuse July 14, 2017
      In a recent PEW Research Survey, Online Harassment, 66% of Americans say they have witnessed some type of harassing behavior directed toward others online, with 39% indicating they have seen others targeted with severe behaviors such as stalking, physical threats, sustained harassment or sexual harassment. The good news is people are starting to take cover (implement […]
    • Digital Parenting – How to Keep Your Teens Safe Online May 12, 2017
      Keeping teens and tweens safe online continues to be a growing issue that concerns parents everywhere. Statistics indicate that 20% of youths receive hateful or harassing messages via the internet. This is not what a parent likes to hear. As a parent, you want to protect your children from dangers both in real life and […]

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