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Sue Scheff Parent Advocate

Parent Advocate Sue Scheff’s personal experiences in 2000 are what prompted her to create her organization, Parents’ Universal Resource Experts (P.U.R.E.™) in 2001. Since then she has helped over 50,000 families with at-risk pre-teens and teenagers know they are not alone when they reach that dark place many call their wit’s end.

Her beliefs and practices are based on her own firsthand experiences and feedback she has received over the years from both professionals and parents; she deals with real life people who have real feelings and need help. She understands the importance of letting parents know they are not alone when their teen is spiraling out of control. It is crucial for them to realize there are other parents throughout the world who are also silently suffering with their teens and today’s issues; they are not alone in their distress.

After experiencing her own troubles with her teen daughter, she sought help and soon realized that there were limited resources and even fewer that seemed objective. She encountered several challenges and issues in her search for a safe, effective program for her daughter, and after her experiences, she became determined to help other parents avoid the same troubles she faced. This determination resulted in the establishment of P.U.R.E.™, an advocacy organization that educates parents about the schooling and program options available to pre-teens and teenagers experiencing behavioral problems.

Since its inception in 2001, P.U.R.E. has helped parents identify and select qualified, safe residential therapeutic schools and programs to help their at-risk teens. With many satisfied families, P.U.R.E. has continued to assist parents for over a decade.

In 2008, Sue Scheff authored Wit’s End! Advice and Resources for Saving Your Out-of-Control Teen, a book chronicling her personal experiences and offering advice to broader audiences. Published by Health Communications Inc. (HCI), home of Chicken Soup for the Soul.

After reading her story you will understand her passion and why she has chosen the crusade to understand, learn, and become an advocate for all parents that are struggling with today’s teenagers as well as her desire to help people become in-tune to the fact that the Internet is not God.

Her passion for Parent Advocacy led her to learn more about teens today and their trends. As she realized her story had launched her into the public eye, she found parents were now turning to her for advice, information, and resources for locating safe residential programs for their struggling teens.

Sue Scheff has used her voice to help others throughout the world to not only learn from her own mistakes, but to gain from her knowledge.

we_are_parents_tooThis also led her down a path to learn all she could about the Internet—from fact versus fiction, to cyber-bullets, cyber bullying, and finding out that as much as the Internet is an educational tool, it can also be used as a lethal weapon.

Through her work as a Parent Advocate, Sue Scheff evolved into a cyber expert and was soon recognized as a Cyber Advocate for people of all ages. She is called upon by many media outlets for her insight into today’s Internet issues, becoming the go-to expert for cyber advice and safety.


As Featured On

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family online safetyTodayMomsusatodaywashpostabcnewsCNN-living1anderson-cooper-360-logo-250x107cbs_eve_logobostonglobe-250x250nbc6newsweek

..and many more.

  • Facebook

    Today teens are more concerned about cyberbullying than they are about drug use. Do you want to learn more about how you can keep your teenager safer online? Maybe how to get them to open up to you more about their online activity? What about their digital reputation?
    Visit Yellowbrick.me -- take part this in this "Ask me" contest and you could win a free copy of Shame Nation --- which is full of many of these answers... including sexting, slut pages and other pitfalls that kids are falling into online.... www.shamenationbook.com - learn more.
    ...

    Did you know that 43% of teens believe cyberbullying is a bigger problem than drug abuse? Every day, our kids navigate a world where cyberbullying is common. And the epidemic is growing. That's why we are partnering with Sue Scheff, author of the brand new book "Shame Nation: The Gobal Epidemic of Online Hate" to answer your questions about cyberbullying. What challenges are you facing with your kids? Do you need to know what to do when your child is cyberbullied? Are you wondering what you can do to protect your child from online hate? Send us your questions by posting in the comments below or direct messaging us here on Facebook. Or you can email Sue at sue.scheff@gmail.com. Everyone who posts a question will be entered into a drawing for a free copy of Sue's new book, "Shame Nation." (Please send us your question by Friday, October 27, 2017 at midnight ET to enter the drawing!) Sue will answer as many questions as possible in a blog post we'll post very soon on Yellowbrick.me. We look forward to hearing your questions. Thank you!

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  • RSS Sue Scheff Blog

    • Starting the Conservation: Preventing and Overcoming Online Shaming October 17, 2017
      With the rise of online cruelty, cyberbullying is literally killing young people. Bullycide is now a word we are dealing with in this generation – death by humiliation. Recently I chatted with Dr. Robyn Silverman about talking with our kids and teens about preventing and overcoming online shaming and cyberbullying. My recent book, Shame Nation: […]
    • Escaping the Cyberbullying Cycle October 11, 2017
      Children have the right to be protected from being hurt and mistreated, physically or mentally, they have a right to privacy. We all share a collective responsibility to guarantee these rights are enforced and enable children and young people to play, learn, develop, and participate, both offline and online. No one is immune to online […]
    • Shame Nation: The Rise of Online Hate October 3, 2017
      It’s no longer about a simple mean tweet or harsh comment, we are now dealing with verbal violence and cyber-harassment. Shame Nation: The Global Epidemic of Online Hate (Sourcebooks) is finally here, make no mistake about it, we’re all a click away from digital disaster. With 92% of Americans armed with smartphones — ready to […]

To get help, CLICK HERE or call us at 954-260-0805
P.U.R.E. does not provide legal advice and does not have an attorney on staff.
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