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AT&T stresses IT CAN WAIT message

Memorial Day marks the start of the 100 deadliest days , when the average number of teens dying from car crashes is 16 percent higher than the rest of the year, according to AAA. That’s because teens are on the road more during the summer months. During this time of year, more parents are also on the road while taking their kids to swim lessons, baseball, softball, summer camp, and more.

AT&T is using the Memorial Day Weekend as an opportunity to remind young drivers, and their parents, to never let their smartphones distract them behind the wheel. And a good first step is to take the pledge at www.itcanwait.com to keep your eyes on the road, not on your phone and encourage your family, friends and neighbors to do the same. AT&T launched the It Can Wait campaign in 2010 to help put an end to texting and driving. Since that time, AT&T research has revealed smartphone distracted driving has grown beyond texting to video chatting, emailing, web surfing, photo snapping, posting to social media, and more.

In addition to taking the IT CAN WAIT pledge, AT&T encourages drivers to use a free app, like AT&T DriveMode, to help curb the temptation to engage in texting while driving. This is especially important for teen drivers, since texting is their primary mode of communication. The DriveMode app silences incoming text messages and sends an auto-reply to the sender letting the person know you’re driving. The app’s auto-mode feature automatically turns on the app when you reach 15 MPH and turns it off after you stop. And parents will receive a notification if their teen driver turns off the app. The AT&T DriveMode app is available to customers of all wireless carriers for iPhone and Android users.

AT&T has also added a virtual reality experience component to the IT CAN WAIT campaign to show the potentially deadly consequences of glancing at your smartphone while driving. You can download the free AT&T VR app and buy Google Cardboard at www.ItCanWait.com/VR to use with your smartphone to experience the IT CAN WAIT driving simulation.

Lastly, AT&T encourages you to get involved with the IT CAN WAIT movement and educate others in your community and workplace about the dangers of smartphone distracted driving. You could just save a life.

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