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Sue Scheff Parent Advocate

Parent Advocate Sue Scheff’s personal experiences in 2000 are what prompted her to create her organization, Parents’ Universal Resource Experts (P.U.R.E.™) in 2001. Since then she has helped over 50,000 families with at-risk pre-teens and teenagers know they are not alone when they reach that dark place many call their wit’s end.

Her beliefs and practices are based on her own firsthand experiences and feedback she has received over the years from both professionals and parents; she deals with real life people who have real feelings and need help. She understands the importance of letting parents know they are not alone when their teen is spiraling out of control. It is crucial for them to realize there are other parents throughout the world who are also silently suffering with their teens and today’s issues; they are not alone in their distress.

After experiencing her own troubles with her teen daughter, she sought help and soon realized that there were limited resources and even fewer that seemed objective. She encountered several challenges and issues in her search for a safe, effective program for her daughter, and after her experiences, she became determined to help other parents avoid the same troubles she faced. This determination resulted in the establishment of P.U.R.E.™, an advocacy organization that educates parents about the schooling and program options available to pre-teens and teenagers experiencing behavioral problems.

Since its inception in 2001, P.U.R.E. has helped parents identify and select qualified, safe residential therapeutic schools and programs to help their at-risk teens. With many satisfied families, P.U.R.E. has continued to assist parents for over a decade.

In 2008, Sue Scheff authored Wit’s End! Advice and Resources for Saving Your Out-of-Control Teen, a book chronicling her personal experiences and offering advice to broader audiences. Published by Health Communications Inc. (HCI), home of Chicken Soup for the Soul.

After reading her story you will understand her passion and why she has chosen the crusade to understand, learn, and become an advocate for all parents that are struggling with today’s teenagers as well as her desire to help people become in-tune to the fact that the Internet is not God.

Her passion for Parent Advocacy led her to learn more about teens today and their trends. As she realized her story had launched her into the public eye, she found parents were now turning to her for advice, information, and resources for locating safe residential programs for their struggling teens.

Sue Scheff has used her voice to help others throughout the world to not only learn from her own mistakes, but to gain from her knowledge.

we_are_parents_tooThis also led her down a path to learn all she could about the Internet—from fact versus fiction, to cyber-bullets, cyber bullying, and finding out that as much as the Internet is an educational tool, it can also be used as a lethal weapon.

Through her work as a Parent Advocate, Sue Scheff evolved into a cyber expert and was soon recognized as a Cyber Advocate for people of all ages. She is called upon by many media outlets for her insight into today’s Internet issues, becoming the go-to expert for cyber advice and safety.


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    • Best and Worst Social Media Platforms October 8, 2019
      Instagram, Snapchat, Facebook, Twitter, TikTok and more. The CyberSmile Foundation released their Social America report. As many people are anxiously waiting to hear if the ‘like‘ button will be removed on both Facebook and Instagram, over 20,000 young people (both Gen Z and Millennials) were surveyed about their favorite (and not so favorite) social media […]
    • Nobody’s Victim: Fighting Psychos, Stalkers, Pervs and Trolls September 16, 2019
      Power Pervs, When Troll Armies Attack, A$$holes in Charge, Swipe Right for Stalking… are some of the chapter titles in this empowering and brilliantly written book, Nobody’s Victim by Carrie Goldberg. As a victim (and survivor) of internet defamation, cyberbullying and online shaming, I consider myself very fortunate. Nobody’s Victim outlines some of the darkest […]
    • Social Etiquette: Are You Google Ready? September 7, 2019
      Your online reputation can determine your future There’s no denying it, there will be a time when your name is put through a Google rinse cycle. Someone will be searching you on the internet. Here are some facts that survey’s have uncovered: 70 percent of employers use social media to screen potential job candidates before […]

To get help, CLICK HERE or call us at 954-260-0805
P.U.R.E. does not provide legal advice and does not have an attorney on staff.
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